Friday, 15 June 2012

happy friday with paper passion


Paper Passion fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper* magazine, with packaging by Karl Lagerfeld and Steidl.



“The smell of a freshly printed book is the best smell in the world.”

Karl Lagerfeld

This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* Magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.


This is an opportunity to celebrate all the glorious sensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.

Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.


“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.”

Geza Schoen


Have a wonderful weekend. 
Enjoy every moment. 
Smile loads. 
Laugh much. 
Read a book. 


Thank you for visiting. 
xx
Pris

4 comments:

THE ALTERNATIVE WIFE said...

I love the words "the glorious sensuality of books". It's so true :)

Have a wonderful weekend! xoxo

O said...

Interesting book :). Have a great weekend Pris! Can´t wait for the sun xoxo

Punctuation Mark said...

Very cool!

Melissah from Scrapbook said...

What a clever, innovative idea!

Melissah

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